Built for movement, crafted for comfort, styled for everyday life.

Welcome to De Ver Cycles Shop, your trusted online destination for premium cycling gear that doesn’t break the bank. Born from a passion for two wheels and the freedom they bring, we’ve built a community-focused shop where quality, value, and inclusivity ride together.

We believe everyone deserves access to great cycling equipment—whether you’re a seasoned road warrior, a mountain trail explorer, a family enjoying weekend rides, or someone just starting their cycling journey. That’s why we’ve curated a collection that speaks to every rider, of every age, and every style.

Who We Ride For

Our menu tells our story: we’re here for Adults seeking performance, for Kids discovering the joy of cycling, and for every Male and Female rider looking for gear that fits and flatters. From Bikes and Clothing to specialised Footwear, we’ve built a one-stop shop for the entire cycling family.

Real Value, Real Performance

We cut through the hype to offer “Better Value” on bikes “Designed for Real Roads.” Our focus is on smart deals and promotional offers on quality brands like Ridgeback, Giant, Merida, Altura, and Giro—making high-performance accessible.

Solve Your Real Cycling Problems

Tired of overpriced gear or kits that don’t last? We select products that solve real pain points: durable kids’ bikes for growing riders, protective clothing for confidence on tough trails, and all-weather gear that keeps you comfortable mile after mile.

A Global Community, Local Heart

Based in Birmingham, UK, but shipping globally, we combine the expertise of a local bike shop with the convenience of online shopping. Our customer service team is just an email away, ensuring you get the support you need, wherever you ride.

Our mission is simple: to fuel your cycling passion with expertly curated, high-value gear that empowers you to ride further, explore more, and enjoy every moment on the bike.

Our Promise to You

At De Ver Cycles Shop, every product is chosen with purpose. We look for the perfect blend of innovation, durability, and style. Whether it’s an electric mountain bike to conquer new trails, a lightweight jersey for a summer sprint, or the perfect pair of gloves for a winter ride, we’re here to equip your adventure.

We’re more than just a store; we’re your partner on the path. We celebrate the grit of the commute, the thrill of the descent, and the simple pleasure of a family bike ride.

Ready to refresh your ride?

Explore Our Shop