Privacy Policy

Last Updated: 15 October 2023

Welcome to De Ver Cycles Shop. We are a premium cycling gear retailer based in Birmingham, serving a global community of riders—from seasoned road warriors to families starting weekend adventures. Just as we carefully hand-pack your order, we treat your personal data with the utmost care and respect. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website devercyclesshop.com or make a purchase from us.

Our mission is to provide a simple, secure, and rewarding shopping experience for every rider, everywhere. Transparency is part of that promise. Please read this policy carefully to understand our practices.

1. Who We Are & Our Data Controller

Data Controller: De Ver Cycles Shop
Address: 66 Edgbaston St, Birmingham, GB B4I 5GY
Email: [email protected]

2. Information We Collect

We collect information that you provide directly, and data collected automatically through your use of our site:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Financial Data: Payment method details (processed securely via our payment gateways—we do not store full card details), order history, and purchase amounts.
• Technical & Usage Data: IP address, browser type, device information, pages visited, time spent on site, and how you navigated to our store.
• Profile & Preference Data: Your browsing preferences related to our product categories (Adult, Kids, Male, Female, Bikes, Clothing, Footwear), language, and currency settings.
• Communication Data: Any correspondence with our support team.

3. How We Use Your Information

We use your data only for clear, legitimate purposes, in line with our community-focused ethos:

• To process and fulfil your orders, including shipping and customer service.
• To securely process payments via Credit/Debit Cards (Visa, MasterCard, JCB) and PayPal.
• To communicate with you about your order, provide support, and respond to inquiries.
• To improve our website, products, and services based on how our global community uses our site.
• To send you relevant information about products, offers, or cycling tips—only if you have opted in. You can unsubscribe at any time.
• To prevent fraud and ensure the security of our website and transactions.

4. Legal Basis for Processing (GDPR & UK GDPR)

For our customers in the UK and European Economic Area (EEA), we process your personal data on the following legal bases:

• Contract: To fulfil our agreement with you when you purchase our gear.
• Legitimate Interests: To improve our services, prevent fraud, and market our products in a non-intrusive way.
• Consent: Where required by law (e.g., for certain marketing communications), we will ask for your explicit consent.
• Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing & Disclosure

We value your trust and do not sell your personal data. We only share information when necessary:

• Payment Processors: With trusted partners like PayPal and card payment gateways to securely process transactions.
• Shipping & Logistics Partners: To deliver your gear worldwide (excluding certain remote areas).
• Service Providers: With companies that help us run our website, email services, and customer support, under strict confidentiality agreements.
• Legal Requirements: If required by law, regulation, or legal process.

For international orders, please note that data may be transferred outside the UK/EEA to countries with adequate data protection laws. We ensure such transfers are protected by appropriate safeguards.

6. Data Storage & Security

Your security is our priority. We implement industry-standard measures to protect your data:

• All payment transactions are encrypted using SSL/TLS technology via secure payment gateways.
• We never store your full card details on our servers.
• Data is stored only as long as necessary to fulfil the purposes outlined in this policy, or as required by law.
• We regularly review and update our security practices to guard against unauthorised access, alteration, or destruction of your data.

7. Your Rights & Choices

Depending on your location, you may have rights under data protection laws (such as GDPR, UK GDPR, or others), including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data.
• Deletion: Request deletion of your personal data, where applicable.
• Restriction/Objection: Object to or restrict certain processing activities.
• Data Portability: Receive your data in a structured, machine-readable format.
• Withdraw Consent: Withdraw previously given consent at any time.

To exercise any of these rights, please contact us using the details below. We will respond within one month.

8. Cookies & Tracking Technologies

Like most modern websites, we use cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how our site is used.

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, checkout).
• Analytics Cookies: Help us understand how riders like you interact with our site, so we can improve our gear and service.
• Preference Cookies: Remember your language, currency (GBP), and product category preferences.

You can manage your cookie preferences through your browser settings. Note that disabling some cookies may affect the functionality of our website.

9. International Data Transfers

As a global shop serving riders worldwide (excluding some remote regions), your data may be processed outside your country of residence. We ensure all transfers comply with applicable data protection laws and are protected by adequate safeguards, such as Standard Contractual Clauses.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a new “Last Updated” date. We encourage you to review it periodically.